Fb, the social media firm that is been a large a part of our lives for the final decade or so, may not be referred to as Fb anymore. The change could occur as quickly as subsequent week.
The information comes from The Verge, which quotes a supply with direct information of the matter. In keeping with the report, CEO Mark Zuckerberg will speak concerning the identify change at Fb’s Join convention, scheduled for Oct. 28, however the announcement may occur ahead of that.
There are only a few particulars about what the brand new identify could also be, or whether or not it is going to be an entire rebrand of Fb, the service, or maybe a rebranding of the corporate whereas the product stays the identical (suppose Google’s Alphabet second). In keeping with the report, the identify change is secret to all however few workers, and it may have one thing to do with Fb’s current deal with the metaverse and the corporate’s VR service, Horizon.
Fb has all however conquered the social media world, and if the corporate desires to broaden, it has to look past its present core properties: Fb, Instagram, and WhatsApp.
Given Zuckerberg’s deal with digital and augmented actuality lately — he did actually say in July that Fb “will successfully transition from folks seeing us as primarily being a social media firm to being a metaverse firm” — it is possible that the identify change could have one thing to do with that. And given the quantity of (not undeserved) dangerous press and lawsuits Fb has seen lately, the corporate may really feel it is time for a recent begin.
I’ve reached out to Fb and a spokesperson instructed me the corporate does not touch upon “hearsay or hypothesis.”
